The iPhone 16 launch event is starting soon, where Apple will finally introduce its new lineup of smartphones. Apple’s event will take place today, September 9, at 1 p.m. ET (10 a.m. PT) at the Steve Jobs Theater at Apple Park in Cupertino.
You can livestream Apple’s It’s Glowtime event on YouTube (which we’ve embedded above for your convenience), as well as on Apple’s site. You can also follow our Apple 16 launch event live blog for real-time updates from Engadget’s Cherlyn Low and Billy Steele, who are on hand in Cupertino.
As far as new products go, we expect four new iPhone models to be announced: the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. Don’t expect a huge jump from the iPhone 15, which our senior editor Billy Steele called “the biggest update to the regular iPhone in years.”
Instead, the main push will be around iOS 18 and Apple Intelligence. In terms of hardware, it will have a more powerful processor as usual, there could be a slight change in screen size, and there is likely to be a new dedicated camera button for the Pro models.
Aside from the iPhones, we will also likely get new Apple Watch models (Series 10 or Series “X,” and maybe an Ultra 3 or Ultra 2 in black), as well as new AirPods in entry-level and Pro-level models. You can find out all about our expectations at the event in our What We Expect at the iPhone 16 Launch article.
Those who aren’t planning to buy any new Apple devices this year will still have access to the latest iOS 18 update, likely in late September, as long as your device is eligible (find out here). Here’s everything coming with the iOS 18 update this year, including Apple Intelligence and more home screen customization options.
The wait is over: The first Samsung Galaxy Unpacked event of the year starts today at 1pm ET — and you’ll be able to watch it right here. If you’ve been following the long series of reliable leaks over the past few weeks, you’ll know we can expect Samsung’s usual January release: an updated lineup of Galaxy S25 phones (including Ultra, Plus, and regular models).
The event will start at 1pm ET / 10am PT in person in San Jose and will take place online everywhere else. If you plan on watching it, you can find the stream on Samsung.com, in Samsung’s newsroom, or right here in the YouTube video embedded below. Engadget is also liveblogging the event.
The new phones are more or less guaranteed to use Qualcomm’s Snapdragon 8 Elite chip, and there will be some design changes and new colors. And Samsung’s recent blog post effectively confirmed that its new One UI 7 — which was announced at the 2024 Samsung Developer Event — will be part of today’s reveal, so expect more details on how the changes to the operating system will actually affect the use of the company’s new device.
Also, based on Samsung’s original announcement at the event, Galaxy AI will be featured prominently. The biggest unknown is what we’ll see in addition to — or even see in addition to — the potential new phones. Perhaps the company could include updates to its wearables, or reveal more about Project Mohan, a headset being developed for Google’s Android XR platform. Maybe Ballie the robot will make a cameo. Stay tuned here for full coverage.